A new global survey shows young people may hold the best hope for transitioning the car parc to electric and cleaning up cities.
A survey conducted by Economist Impact and sponsored by Nissan across 15 cities with 3,750 respondents, predicted 50 per cent surge in EV ownership over the next decade
The survey found young people living in cities are most aware and interested in electrification technologies and more than half prioritise eco-friendly mobility while balancing practical needs like cost and convenience.
It found 57 per cent of respondents were willing to adjust travel habits to lower their carbon footprint.
The survey found that EV ownership among the group was expected to rise from 23 per cent now to over 35 percent by 2035.
Economist Impact Asia-Pacific Sustainability lead Ritu Bhandari says underscores a shift in mobility preferences among younger generations.
“This research explores how the younger generations envision the future of mobility—an essential perspective, as their choices will directly shape the evolving mobility landscape,” Bhandari says.
“Practicality remains key, with cities needing to blend environmental goals with affordable, accessible transport options.”
The survey also found Emerging cities lead the enthusiasm for EVs, with 44 per cent planning to drive EVs within five years.
The survey, targeting urban dwellers aged 18-35, shows EVs emerging as the top choice, especially in pollution-heavy emerging cities like Shanghai and Mexico City. While sustainability drives interest, adoption hinges on battery performance, charging access, and affordability.