US Alliance for Automotive Innovation champions electrification

As Australian regulators grapple with the slow adoption rate of EVs, a US auto manufacturer association tells a US Senate Subcommittee that AVs and electrification are critical to nation’s mobility transformation.

The association representing vehicle manufacturers said there are four key areas critical to modernizing and transforming mobility, safety and technology and unlocking American innovation and leadership.

Alliance for Automotive Innovation President and CEO, John Bozzella, told the US Senate Commerce Committee Subcommittee on Surface Transportation, Maritime, Freight, and Ports yesterday identified supply chain development, electrification, vehicle automation and enhanced safety technology deployment as key matters and focused on the necessity of cohesive efforts from private sectors and the government.

“Today, we stand on the cusp of a transformative moment for the automotive industry in the United States. Through substantial, long-term investments in electrification, as well as advanced safety technologies, including automation, the industry is poised to redefine motor vehicle transportation for decades,” said Bozzella. “Government policies, investments and programs must be modernised and transformed to reflect changes in the global marketplace.”

Commenting specifically on electric vehicles, Bozzella stated, ” Ensuring greater consumer acceptance of EVs means addressing three key barriers to adoption in cost parityconvenience parity, and consumer awareness. While the auto sector has made significant progress driving down battery and fuel cell costs, further research and development investments, along with consumer incentives, will be crucial in bringing greater price parity between EVs and their internal combustion counterparts. We can address convenience parity by ensuring access to abundant electric charging and hydrogen fuelling infrastructure.”

“Auto Innovators believes that realizing this future requires a sustained approach with a broad range of complementary supply- and demand-side legislative and regulatory policies,” he concluded.

This article courtesy of Russell Thrall III, publisher CollisionWeek. Check out their website at:

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