NCR Axalta China
Published on March 12th 2021 in

Two major announcements for Axalta in China

Axalta has announced the launch of its Spies Hecker Waterborne Full system, its latest full-layer waterborne solution for refinish customers in the Chinese market. The announcement was made on 3 March during the grand opening ceremony of its Southern Refinish Training Centre (RTC) in Guangzhou.

The new auto refinish coating system brings world-class technology to the Chinese refinishing industry while providing excellent colour performance and meets the new GB24409 – 2020 national mandatory standards in China.

The Spies Hecker Waterborne Full system was unveiled and demonstrated to refinish customers at the opening ceremony, where John Fei, Axalta Refinish China Business Director, said: “For over three decades, Axalta has continued to invest in the Chinese market through facilities such as the RTC and bringing our latest innovative and environmentally responsible products and applications to customers across China. Today, the introduction of the Spies Hecker Waterborne Full system underscores Axalta’s commitment to the sustainable development of customers in China as part of our long-term growth strategy in China.”

The new RTC is a strategic investment in Axalta’s growth trajectory, with the new facility providing customers in South China with greater access to advanced coating technologies and value-added services.

In recent years, Guangzhou’s automotive production capacity has been growing steadily, and Guangzhou ranked first in the country with 2,922,600 vehicles produced in 2019. Guangzhou is ramping up auto production with a goal of five million units by 2025. Following years of development, Guangzhou has gradually developed three major automotive industry clusters in the north, south and east, highlighting the huge potential for future growth of the automotive industry in South China.

“Building a new Refinish Training Centre is part of Axalta’s commitment to the South China market and an important component of our growth strategy in China,” said Simon Lee, Interim President of Axalta China and President of Refinish Business of Asia Pacific. “The addition of the South China facility, together with the other three Refinish Training Centres across the country, will form a national service network to enable Axalta to more effectively serve auto body collision and repair shops in China with high quality paints, sustainable applications, and customised value services.”

This article courtesy of Russell Thrall III, publisher CollisionWeek. Check out their website at: www.collisionweek.com.

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