NCR Tradiebot Beth Rutter

Tradiebot appoints Beth Rutter as Director Industry and Customer Engagement, North America

Tradiebot Industries, an Australian based immersive technology software company, with divisions in North Macedonia has announced the appointment of Beth Rutter as Director of Industry and Customer Engagement, North America. Rutter brings more than 20 years leadership experience in the collision repair industry and will lead the company’s expansion into the North American market.

The company has gained broad publicity within the collision repair industry as their new technologies gain attention from all over the world, appearing in many print, digital and video platforms.

“I’m energised by the opportunity to join Tradiebot during this crucial period in our industry. The prevalence of advanced driver assist systems, increased use of composite materials and the ever-increasing need for qualified technicians has created a perfect storm for our industry. Now more than ever, repair procedures, tools and equipment need to be as technologically advanced as the systems that have been damaged, and Tradiebot’s Augmented and Virtual Reality solutions are more than equal to the task, said Rutter. “I am excited to join CEO, Mario Dimovski and partners and look forward to working closely with their talented team to introduce Tradiebot’s immersive training technology to the North American market.”

Beth Rutter earned her B.A. degree at the University of Calgary and is a collision industry professional specialising in post-secondary education programs and digital training environments. Her current role for a US-based Pilot Program, has allowed her to match her technical background with her successful leadership skills by building a mentorship program that supports entry level technicians in the workforce, while they earn their degrees at college.

She currently serves on the Collision Industry Conference’s Education and Training Committee, and Talent Pool Committee, as well as the Scholarship Committee at the Women’s Industry Network where she is currently building a mentorship program for young female scholarship winners. With a focus on advancing technologies for the collision repair industry and training programs within schools, Beth is ideally suited to drive the early roll out of Tradiebot into the market and form relations with key industry bodies, collision groups, education providers and OEMs.

“The expansion for Tradiebot into the American market has been in planning for some time and I am delighted we have appointed Beth to head industry and customer engagement. She possesses the right approach and has a deep understanding of Tradiebot’s, vision, culture and mission, which will be vital as we introduce Tradiebot’s advanced technologies to the local market and set up trading offices in the region,” said Mario Dimovski, CEO of Tradiebot Industries.

“We have had strong interest from key stakeholders in the North American collision industry and support from industry bodies has been very positive. Over the past 2 years I have made several trips to the USA, taking part in industry events and building our network of like-minded business associates with a shared interest in digital transformation within the collision repair industry. These relationships have formed a solid foundation for the introduction of our Augmented and Virtual Reality technology solutions to the North American market, and the solutions will have a huge impact on the way training and information is delivered in the near future, not only in collision facilities but also in training centres and schools,” concluded Dimovski.

Tradiebot has appointed Chicago based law firm Polsinelli to manage their legal work, including all intellectual property matters for the company. The Polsinelli team has been working with Tradiebot managing their evolving technology and material patents. The firm has also been instrumental in guiding Tradiebot through its legal affairs whilst planning their move into the US market and establishing a presence in the region.

Beth Rutter will be instrumental in promoting the company’s virtual training products and education gaming technologies working with schools, industry and collision repair businesses to better connect with future apprentices. The first of its kind solution uses the latest in hardware and software products from global brands such as Intel, Oculus by Facebook and Google Firebase providing the best possible engagement and user experience.

To find out more about Tradiebot’s immersive technology, visit

Industry Partners