Published on July 15th 2022 in

Toyota recognises community contribution to road safety education

Toyota Australia presented the Toyota Community Award to the Eurobodalla RYDA Scheme in Batemans Bay as part of the annual Excellence in Road Safety Education Awards. The Awards recognise individuals and organisations who deliver excellence in providing Road Safety Education’s (RSE) Rotary Youth Driver Awareness (RYDA) Program to high school students across Australia.

Toyota Australia Chief Marketing Officer Vin Naidoo said the committee and community behind the Eurobodalla RYDA Scheme were extremely deserving winners of this year’s Toyota Community Award. “The RYDA program is delivered to an average of 40,000 students each year across Australia and New Zealand and the work they do in the community is vital.” said Naidoo. “We congratulate everyone involved in Eurobodalla for strongly getting behind this important initiative,” he said.

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RYDA is a practical road safety program for young drivers and their passengers that focuses on developing cognition, building and increasing social competency and resilience and motivating low risk behaviour. Facilitators work with students to develop and practice personalised strategies and life skills to help them respond positively to challenges on the road, both as drivers and as influential passengers. Importantly, RYDA receives support from NSW and local governments, RSE’s corporate partners, and local businesses and volunteers to ensure the program is affordable and accessible to those who need it the most. John Elliott, Head of Marketing and Program Delivery for Road Safety Education Australia, said the youth in the Eurobodalla Local Government Area, like many other regional areas, are overrepresented in road fatality statistics, and are many times more likely to have a fatal road accident than their metropolitan counterparts.

Eurobodalla Toyota Dealer Principal Jade Cowan, presented the award to RYDA Organising Committee Chair and member of the Rotary Club of Batemans Bay Neil Simpson. In accepting the award, Simpson said: “It is very pleasing that Eurobodalla RYDA has been selected for the community award as we are a small group of local volunteers who each year willingly give our time and expertise to deliver RYDA to our local school students.”

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