Toyota’s technological leap forward – that began with Prius in 1997 – has now evolved into a global phenomenon with Toyota’s hybrid vehicle sales totalling 15 million units across all Toyota brands.
In Australia, Toyota-branded hybrid sales have skyrocketed to a cumulative total of more than 134,200 vehicles – moving from the 100,000 mark in just 11 months. Local hybrid sales have tripled over the past two calendar years from fewer than 8,500 cars in 2017 to more than 27,800 last year.
In the first three months of this year, Toyota Australia’s hybrid deliveries reached 11,756 cars or 23.5 percent of the brand’s local sales, both of which are records. Toyota Australia also recently announced it expects to receive additional supplies of its popular RAV4 Hybrid SUV during the second half of 2020.
Since Prius made its debut in 1997 (2001 in Australia), it has been followed by an increasingly wide range of hybrid models that has continuously improved performance, fuel economy and emissions. Sales of Toyota’s hybrid vehicles have soared as the company has combined its hybrid technology with the dynamic, safety and styling benefits inherent in its new series of TNGA (Toyota New Global Architecture) platforms.
RAV4 is Toyota’s top-selling Australian hybrid so far this year, displacing Corolla which led hybrid sales in 2019. Camry remains the best-selling hybrid in this country with a cumulative total of 63,700 sales. The growth in hybrid sales is set to be strengthened this year with the introduction of the all-new Yaris hatch and the Yaris Cross SUV. Both will be available with Toyota’s latest, fourth-generation hybrid electric system.
Toyota Australia’s Vice President Sales and Marketing Sean Hanley said hybrids will be an essential part of the overall future mix of electrified vehicles because they are affordable, accessible and convenient for customers. “Toyota has more than two decades of electrification experience and its core hybrid technologies – electric motors, batteries and power-control units – are transferable to all forms of electrified powertrains,” said Hanley.