NCR OEM Summit
Published on October 15th 2021 in

The SCRS OEM Collision Repair Summit on EVs

The Society of Collision Repair Specialists has announced that six industry experts from General Motors, Lucid Motors and Rivian will participate in the OEM Collision Repair Summit on Electric Vehicles during the 2021 SEMA Show in Las Vegas.

The summit panel will feature:

General Motors:
Jennifer Goforth, director, Global Aftersales Mechanical Engineering; and John Eck, collision manager, Customer Care and Aftersales.

Lucid Motors:
Andy McDonald, Global Body Repair Program senior manager; and Andy Hall, head of vehicle safety.

Kelly Logan, senior manager, Collision Repair Program; and Dan Black, manager, Service Engineering.

Panel moderators will include Ron Reichen, Precision Body and Paint (Oregon) and Kye Yeung, European Motor Car Works (California), both of whom own repair facilities with extensive experience in operating within certified collision repair networks that include electric vehicles.

According to SCRS, the session will explore the unique vehicle platforms each of the participating manufacturers have developed, and how their EV offerings differ from other more traditional vehicles. From construction to repairs characteristics and means in which the collision repair industry will need to adapt, panellists will thoroughly explore considerations and opportunities afforded to the industry by EV.

All three manufacturers have been making EV news recently:

GM earlier has unveiled a family of electric motors that will be incorporated into its Ultium technology, which will be flexible enough to underpin a wide range of vehicles.

Lucid Motors, a start-up automaker, recently beat Tesla in the all-important category of range. The company’s Air Dream Edition Range travelled 520 miles on a full battery, beating the rival Tesla Model S Long Range by more than 100 miles.

Rivian, another start-up, was first to hit the market with an EV pickup truck, is planning to bring an SUV model to market and is under contract to produce 100,000 electric delivery vans for Amazon.

“The inevitable growth of this market makes the perfect fit for a Summit that has always had an eye on the developing landscape of modern vehicles, with a focus on emerging trends that influence vehicle reparability and collision industry preparation,” said Aaron Schulenburg, SCRS Executive Director.

“For the first time ever, SCRS is filming all the classroom education sessions and the Full Series Pass for show attendees comes with the option of a Digital Add-On. Sessions will be filmed onsite, produced following the show, and following the event, SCRS will open online registration to attend the pre-recorded sessions virtually as well. More details on price and availability will be released following the show, but fear not, collision repairers in Australia will still have a means to take in the education even if they can’t get to Vegas,” concluded Schulenberg.

Summit sessions can be selected individually, or as part of the Full Series Pass. To register to attend the summit, visit:

This article courtesy of John Huetter of Repairer Driven Education (RDE). Check out the website at:

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