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The rise and rise of ADAS; six systems in 90 per cent of 2023 vehicles

In a further sign of just how prevalent ADAS systems have become in modern cars, a US study has found at least six systems are in more than 90 per cent of 2023 vehicles.

A further four ADAS systems were found in more than half of vehicles in a study that shows the sharp trajectory of uptake since 2015.

The Partnership for Analytics Research in Traffic Safety (PARTS) a partnership between auto manufacturers and the National Highway Traffic Safety Administration, looks at the deployment of ADAS in 98 million passenger vehicles sold in the US from 2015–2023 and produced by nine OEMs.

The aim of the partnership is to tabulate the adoption of the Driver Assistance systems in the interests of road safety.

System uptake

It found forward collision warning and automatic emergency braking (AEB) are in 94 per cent of 2023 vehicles up from 12.8 per cent and 4 per cent of cars when they were first recorded in 2015.

Pedestrian detection warning and  pedestrian AEB braking systems are also in 91.9 per cent of the studied cars from 2023.

In 2015, these were only in about three and one in a hundred cars.

Image: PARTS: Market Penetration of Advanced
Driver Assistance Systems

Lane departure has also reached a historic level of market penetration with 92.5 per cent of cars, with lane keeping assistance in 86.3 per cent.

Automatic High Beam (AHB) penetration increased from 7.5 per cent in model year 2015 to 89.8 per cent in model year 2023. This growth in advanced lighting technology reflects its importance in enhancing nighttime driving safety.

Other systems like Active Driver Assistance and Curve Speed Correction that were not even recorded five years ago, are now in a third and one in five modern vehicles.

The nine participating US OEMs who provided vehicle data are Ford, General Motors, Honda, Hyundai, Mazda, Mitsubishi, Stellantis, Subaru, and Toyota and account for approximately 80 per cent of the US market.

Market driven

The uptake of ADAS systems in vehicles further reflects a market driven demand where consumers make safety a key element of purchasing choice.

The Autonomous Vehicles: Consumer Trends and Attitudes Survey conducted in 2023 by a driving software company of 1200 US drivers found the advanced driver-assistance systems are umers’ top priority when choosing their next car.

Ghost Autonomy found 80 per cent of respondents said safety systems played a pivotal role in their choice of vehicle and 61 per cent said they’d accelerate their next purchase for breakthrough safety technology.

Australian Picture

The growth of the market for ADAS technology is also expected to grow in Australia by more than 10 per cent per year.

Comparable data of  the existing Australian car parc is not collected on the same scale as the PARTS study but a comprehensive report in 2021 by the federal department of infrastructure looked at the uptake of higher ADAS systems in preparation for autonomous vehicles.

Image: BITRE

The Bureau of Transport and Research Economics noted for instance that in 2019, about five per cent of new cars/SUVs and 23 per cent of new LCVs sold were equipped with adaptive cruise control but this was forecast to reach 100 per cent in by 2035.

BITRE also estimates 34 per cent percent of new vehicles with Automatic Emergency braking systems in 2019 and was forecast to be in 100 per cent of new cars by 2031, respectively.

It also estimated 35 per cent of new cars/SUVs and 30 per cent of new LCVs were sold with lane warning in 2019 and forecast them to be in 100 per cent of new cars/SUVs and LCVs sold from 2029 and 2034

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