A desire for more simplicity and transparency in a digital world inspired the overarching theme of BASF’s Automotive Color Trends for 2017/18 – Translucid.
The designers of BASF’s Coatings division translated the question of individual data control, as well as the need for an extensive gathering of information for technical and social possibilities into a collection of 65 new automotive colors.
Digital Shifts – Intense blues and new light colors
In the digital world, the beauty of the body and other analog objects gain more attention with an increasing number of people looking to hide from data collectors and surveillance. This trend affects the automotive color palettes. Warm, beige colors deal with aspects of the skin, while dark and light blues express digitalization of the human body.
Increasing connection – Pastel and chromatic colors
In addition, data exchanged without the confines of time and space create fluid boundaries. Cars are developing from vehicles into highly complex products that communicate intensively with drivers and the environment. The intricacy of our connection to objects is reflected in dimensional sparkle and a mixture of crisp and clear effects. Pastel and chromatic colors and intense blues represent the image of new technologies and emphasize the uniqueness of the digital age.
In general, the relationship of fascination and fear as seen in the reflection in our digital mirror oscillates between dark and medium grays.
Color expertise of the Coatings division
The designers of BASF’s Coatings division in China, Japan, the United States and Germany develop up-and-coming colors for the automotive industry every year conducting extensive research and in-depth analysis. They uncover global trends and cultural shifts that will influence vehicle color choices three to five years from now. In addition to identifying global trends, the regional design teams find unique themes influenced by local circumstances and conditions in Europe, Middle East and Africa (EMEA), North America and AsiaPacific.
For more information check out the website at: https://www.basf.com/en/company/news-and-media/news-releases/2017/06/p-17-251.html