U-pol Australia has always prided itself on being a pioneer with market leading products and solutions for refinish professionals. Over the past few years, U-pol has aimed to complement this by focusing on providing cutting-edge marketing, targeted at end users to communicate the benefits of their market-leading products and services.
Not satisfied with the status quo, U-pol Australia has invested heavily in their team to upskill the business and its brand profile. This investment has resulted in U-pol Australia developing one of the most advanced, and successful marketing teams in the Australian refinish market.
Daniel Harper, General Sales & Marketing Manager for U-pol Australia says, “We saw the ways in which our customers absorb information has changed over the past few years, with a radical pivot towards digital platforms in both consumer and B2B.”
“As a business, this has become a focal point and we have built an amazing team around the strategy covering in-house videography, social media expertise, digital development and UX content”.
Daniel says people and teamwork drive the success of this strategy with the support of the entire U-pol Australia team.
Kane Whittaker (Videographer and Market Coordinator) said, “I have been fortunate to contribute his skills as U-pol’s Videographer and Marketing Coordinator for U-pol Australia and New Zealand for over two years.
“Throughout my time with the company, I’ve had the opportunity to collaborate closely with the marketing department, creating engaging content across various platforms, including product training, social media, and complete car restorations.”
Jarod Croft (Digital Marketing Assistant) who is one of the newest members of the U-POL Marketing Team, came on board at the beginning of 2023.
Previously employed as a digital marketer in the automotive industry, Jarod has taken on a similar role with the business; responsible for creating and executing digital marketing strategies and overseeing website development.
Jarod graduated from Western Sydney University with a degree in psychology and brings a unique approach to focus on end-user behaviour and decision-making. In addition to this, Jarod is also an avid car enthusiast and off-roader.
Andrea Boland (Marketing Assistant) has worked at U-POL Australia since 2009, starting as a Customer Service Representative. Over the years, she saw the business, the team and the U-POL product range grow and develop.
She began her own family in 2013 and returned in a part-time capacity, focusing on growing the social media presence of the business. U-pol Australia’s social media profile grew significantly under Andrea’s care, and with it, U-pol’s marketing strategy pivoted towards further expansion. Andrea assists the team by managing U-POL’s social media communities and platforms, influencer partnerships and collaborations while also developing and organising content.
Johanna McClymont (UX Content Designer) is the most recent addition to the U-pol Marketing team, joining as a contract Content Specialist and copy producer in early 2023. With over 13 years in digital copy creation and user experience content design,
Johanna has written for a range of industries, including energy, entertainment, finance, and state infrastructure. Johanna says, “My favourite part of my role is writing blogs and articles, collaborating with the wider U-Pol Australia team and hearing about their experiences and customers using our products on their projects.”
As U-pol Australia is a recognised innovator across product, sales and marketing, history has shown this business will continue to innovate of provide value across the refinish industry.