Are you interested in a career in the automotive industry? The Motor Traders’ Association of NSW has launched a new campaign to showcase their on-site training and inspire the next generation in auto trades.
The MTA’s campaign, “Learn An Auto Trade In The Real World,” is set to provide training to younger generations who are interested in pursuing a career in the automotive field and the laest step aimed at bridging the skills gap in the industry.
The campaign aims to elevate automotive careers and establish MTA Training as the ideal starting point for aspiring auto professionals.
The MTA will be implementing a multi-faceted approach to connect with a wider audience of prospective apprentices, their parents, and career guidance professionals within schools.
Campaign Highlights
- Targeted Digital Advertising: The MTA will use targeted online advertisements and audio spots to reach their audience across relevant websites and streaming services.
- Strategic Billboards: High-traffic billboards near educational institutions will showcase the campaign message, capturing the attention of young individuals looking for career options.
- AI-Powered Ad Delivery: By utilising advanced Artificial Intelligence, the MTA can tailor their message to ensure the right people see their ads at the most impactful times.
- Bus Advertising: Targeted bus ad placements along key routes will further amplify their campaign message across high-impact areas.
- Engaging Radio Spots: Catchy and informative radio spots will raise awareness of the quality training model they offer.