NCR Subaru EyeSight1
Published on October 18th 2018 in

Subaru sells one-millionth vehicle with EyeSight driver assist technology

Subaru of America, Inc. announced the sale of its one-millionth vehicle equipped with award-winning EyeSight driver assist technology. Introduced in 2012, EyeSight is available across Subaru model lines. The company’s consistent annual sales growth allowed it to accomplish the milestone in six years.

“Subaru has achieved 10 consecutive years of sales growth in the United States with safety as a key driver of that success,” said Thomas J. Doll, president and chief executive officer, Subaru of America, Inc. “Accomplishing this milestone in only six years reflects our commitment to improving and innovating the safety features and technology in our vehicles for our customers.”

Introduced in the 2013 Legacy and Outback models, EyeSight is now available on all 2018 Subaru model lines except the BRZ sports car. The driver assist technology features Pre-Collision Braking and Throttle Management, Adaptive Cruise Control, Lane Departure and Sway Warning and Lane Keep Assist.  All 2018 models equipped with EyeSight received the highest possible rating of “Superior” for front crash prevention from the Insurance Institute for Highway Safety (IIHS).

EyeSight driver assist technology is capable of detecting vehicles traveling in front and can activate in order to mitigate or even avoid the collision. The system reduces rear-end crashes with injuries by up to 85 percent according to IIHS.

This article courtesy of Russell Thrall III, publisher CollisionWeek. Check out their website at:

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