Sony Group Corporation and Honda Motor Co have announced that they have agreed to deepen discussion and exploration of forming a strategic alliance that aims to create a new era of mobility and mobility services. Specifically, the two companies have signed a memorandum of understanding that outlines their intent to establish a joint venture through which they plan to engage in the joint development and sales of high value-added battery electric vehicles (EVs) and commercialise them in conjunction with providing mobility services.
The two companies will proceed with negotiations toward executing various definitive binding agreements, with a goal of establishing the new company this year, subject to execution of the definitive agreements and relevant regulatory approvals. This alliance aims to bring Honda’s mobility development capabilities, vehicle manufacturing technology and after-sales service experience together with Sony’s expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies, to realise a new generation of mobility and services that are closely aligned with users and the environment and continue to evolve going forward.
Sales of their first EV model are expected to start in 2025 as the new company expects to plan, design, develop, and sell the EVs, but not own and operate manufacturing facilities. Honda is expected to be responsible for manufacturing and a mobility service platform will be developed by Sony and made available for the new company.
Kenichiro Yoshida, Chairman, President and CEO, Sony Group Corporation, said: “Sony’s Purpose is to ‘fill the world with emotion through the power of creativity and technology.’ Through this alliance with Honda we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment and adaptability.”
Toshihiro Mibe, Director, President and CEO, Honda Motor Co. Ltd., said: “The new company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers.”
Although Sony and Honda are companies that share many historical and cultural similarities, their areas of technological expertise are very different. This alliance brings together the strengths of our two companies and offers great possibilities for the future of mobility.
This article courtesy of Russell Thrall III, publisher CollisionWeek. Check out the website at: www.collisionweek.com.