Published on August 9th 2018 in

SEMA – five must-attend sessions for your staff

Forbes contributor Simon Reynolds once asked the question, “What is the most crucial aspect of business to focus on to ensure success?” Reynolds suggested that answers to this question would likely include sales, marketing, leadership, systems and financial acumen. However, he concluded that the underlying element contributing to success is urgency.

According to Reynolds, “The No. 1 gripe of executives and entrepreneurs today is that they can’t get enough done.” One implication is that executives and entrepreneurs must empower their staff by providing the tools and resources to help move the business forward and ensure success by creating a shared sense of urgency. Below are five sessions that will help your team do just that:

Effectively dealing with online and other discounting

Resale price erosion in the automotive aftermarket is a growing problem that affects every level of distribution – manufacturers, warehouse/distributors and both brick-and-mortar and online dealers and retailers. Industry panellists will pass on the lessons they’ve learned along the way – both the positives and the pitfalls.

Winning the innovation game

Participants will learn the four building blocks for executing an innovation strategy in an environment where change is happening at an ever-increasing rate. Extensive research done at Stanford University, MIT, Harvard and in the field by hundreds of practitioners has been brought together in a simple and powerful framework that leaders at all levels can take advantage of in the pursuit of their goals, given high levels of change.

Killing status quo with principles to fortune

Crush your competition from anywhere in the world with the power of the internet and an empowered workforce. No Ivy League degree or resources required. Learn why and how to craft a culture to massively grow your business.

Why you make more money when you have a business plan

All businesses in the trade were started with an idea. Unfortunately, most ideas were never written down and developed into a plan of action. This session explains how a business plan is not primarily for obtaining a loan but is intended to help the owner develop the right course for the business and is to be used to keep the business and owner on track over the life of the business.

Build your tribe, cut the noise and grow your business

Every day we are bombarded with information. “Push”-style messages trying to force us to buy this or recommend that. “Pull”-type messages promise untold wealth and happiness if we just do these three things! Find out direct from small-business boot-strappers and global business road warriors why employing on a more focused and authentic approach will enable you to punch through the “noise.”

Sign Up and show Up!

Preview all sessions and register. For additional information contact SEMA’s Senior Director of Education Zane Clark at

This article courtesy of John Huetter of Repairer Driven Education (RDE). Check out their website at; for this and many other informative and educational articles on the collision repair industry.

Industry Partners