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Rising to meet the ADAS calibration challenge

The AMA Group is pushing ahead with its new in-house solutions for ADAS calibrations as it expects almost a third of vehicles to require the technology.

The division known as Tech Right ADAS Solutions launched its first fully installed Advanced Driver Assistance System calibration locations at the recently refurbished Arundel site in Queensland.

The $500K investment announced earlier this year, will also see the roll out of ADAS equipment to a total of six facilities Queensland, Victoria, and Tasmania in the coming months under the leadership of recently appointed head Stuart Faid.

In a statement the AMA Group said it was pursuing the strategy of insourcing calibrations to minimise delays in the repair process as well as keeping revenue within the group

Currently it estimates 10-15 per cent of collision repair vehicles require ADAS calibration but they expect this to grow to more than 30 per cent and they currently outsource more than 20,000 ADAS calibrations per year.

Each of the six installed site will have the capacity to complete 30 – 40 calibrations per week or around, meaning when they are up and running the AMA group will keep about 60 per cent of its total calibrations in-house.

TechRight also plans to leverage the national scale of the AMA Group network to fast-track specialist calibration locations and full service mobile solutions, throughout Australia.

AMA Group Executive General Manager – Specialist Businesses Stuart Faid says the new business is about meeting the growng demand with increasing vehicle sophistication.

“In the past few years, we have seen a notable rise in the number of ADAS (Advanced Driver Assistance Systems) in vehicles on our roads,” he says.

“This is only set to increase, as almost all new vehicles sold today contain some form of on-board safety system. As such, the commercial model for us investing at scale makes greater sense.  We have tracked the growing need for ADAS solutions within our Group, and now is the right time for us to develop our own offering, to better support our customers”.

“Initially, the TechRight business will focus on supporting AMA Group locations but will look to expand the offering outside the AMA Group network in the future,” Faid says.

“We have significant opportunity to provide convenient, timely, precision calibration services to our Group-owned locations and can fast track our growth strategy this way. Over time, our goal is to provide the wider industry access to the same service through our national network. This will mean our insurance partners can be assured of the same level of service, no matter where they send a vehicle, for repair.”




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