Aussie car lovers have gone into overdrive following the announcement at the annual Multichannel survey on TV Tonight, that Channel 9 has confirmed its acquisition of the locally produced Car Restoration TV show, Resto my Ride for Multichannel 9RUSH and 9Now.
Resto my Ride is the first Australian series to be acquired by 9RUSH, the joint venture between Nine and Discovery. The series has been picked up by Discovery Internationally, recently airing, and performing well on the Motor Trend network in the USA and Europe.
Producer Sam Martin says she is very proud to be partnered with Nine for the season premiere in Australia. “We have a lot of firsts up our sleeve with Resto my Ride, but this one really is a huge achievement for us. Being the first show acquired by Nine for the Partnership, especially during these tough times really shows how well received the content is by the network powerhouse,” said Martin
“As producers, we always wanted to broadcast Resto my Ride on the very best channels that will get to our audience. Having our show on national free to air TV means that we can deliver our content to our fans at no cost to them, on a channel that has really captivated that “high octane” male-skewed demographic that is our audience”.
Geoff Dyer, Director of Network Scheduling at Nine added: “9RUSH has already proven itself the undisputed home of high adventure, high octane and high adrenaline reality programming. We feel that Resto My Ride is the perfect local addition to complement our world class Discovery programming and are excited to announce launch dates shortly”.