Novus the difference!

Novus Glass, the world’s largest independent automotive glass repair and replacement business, is well underway with the rebranding of its Australian locations in line with the recently introduced global brands standards program. Its flagship store for the WA region in Malaga is the latest to have undergone a total transformation of its branding and is already noticing the difference of the new look and feel.

Commenting on the finished product, Phil Bailey, Head of Sales and Marketing for Novus WA, said: “This new look is such a contrast to our previous branding. In the past we relied on a bold colour scheme to attract the eye, which it did very well for many years, but now we achieve even greater and more striking results through these clean lines and strong identity, which are much more modern and in keeping with retail branding today. Customers love it and even the staff comment how great it looks every day when they arrive at work.”

The rebranding exercise is just one component of a resurgence of the Novus brand here in Australia as new locations and an expanding footprint is helping Novus provide even greater coverage and customer service.

Stuart Faid, Regional Vice President Asia, Australia & New Zealand for Fix Network, the parent company of Novus and collision repair network Fix Auto, added: “Novus has always had a strong reputation for service and quality. As the inventors of windscreen repair in 1972, we have always focused on delivering the highest levels of service and convenience to our customers. By giving the brand a more modern context, it better represents our focus on innovation, technology, tools and equipment and helps us better convey that focus to our customers. Lloyd, Phil and the whole team in Malaga have done an outstanding job of the rebranding and they deliver the customer experience to match it, too.”