Novus Glass, the world’s largest independent automotive glass repair and replacement business, is well underway with the rebranding of its Australian locations in line with the recently introduced global brands standards program. Its flagship store for the WA region in Malaga is the latest to have undergone a total transformation of its branding and is already noticing the difference of the new look and feel.
Commenting on the finished product, Phil Bailey, Head of Sales and Marketing for Novus WA, said: “This new look is such a contrast to our previous branding. In the past we relied on a bold colour scheme to attract the eye, which it did very well for many years, but now we achieve even greater and more striking results through these clean lines and strong identity, which are much more modern and in keeping with retail branding today. Customers love it and even the staff comment how great it looks every day when they arrive at work.”
The rebranding exercise is just one component of a resurgence of the Novus brand here in Australia as new locations and an expanding footprint is helping Novus provide even greater coverage and customer service.