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Published on December 3rd 2021 in

Nissan unveils Ambition 2030 vision to empower mobility and beyond

Nissan Motor Co., Ltd. has unveiled Nissan Ambition 2030, the company’s new long-term vision for empowering mobility. Responding to critical environmental, societal and customer needs, the company aims to become a truly sustainable organisation, driving towards a cleaner, safer, and more inclusive world.

Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan’s goal to be carbon neutral across the life cycle of its products by fiscal year 2050.

  • As a pioneer of electric vehicles (EVs), Nissan has democratised EVs and invested in building charging infrastructure and energy management. By placing electrification at the core of the company’s long-term strategy, Nissan Ambition 2030, the company aims to accelerate the electrification of its vehicle line-up and rate of technology innovation with investments of 2 trillion yen over the next five years.
  • The company will also continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology and launch EV with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028. With the introduction of ASSB, Nissan will be able to expand its EV offerings across segments and offer more dynamic performance. By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible.
  • In addition to technology upgrade, Nissan will localize manufacturing and sourcing to make EVs more competitive. Nissan will expand its unique EV Hub concept, EV36Zero, which was launched in the UK to core markets including Japan, China and the U.S.  EV36Zero is a fully integrated manufacturing and service ecosystem connecting mobility and energy management with the aim of realizing carbon neutrality.

As Nissan increases its pace of innovation in mobility, it intends to hire more than 3,000 employees in advanced research and development globally while continuing to upskill its current workforce. The company will also build on collaboration across the Alliance to enable cost-savings and shared expertise in areas such as carbon-neutral technologies, electrification, software and services.

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