MINI’S new digital companion – the new MINI App

MINI has taken its digital ownership experience to a whole new level with the launch of the all-new MINI App in Australia. The App, developed fully in-house by BMW Group, features an entirely new design and interface that improves user experience and provides owners with intuitive ways to interact with their MINI via their smart device.

The MINI App runs on both iOS and Android operating systems and can be downloaded free of charge from the Apple App Store or Google Play Store. It acts as a new universal interface with the car, providing information on the vehicle’s status at all times. It also enables remote operation of functions, such as vehicle locating and locking/unlocking the doors, and destination addresses can be sent from a smartphone directly to the vehicle’s navigation system.

The MINI App also offers more functions for electric vehicles than its predecessor, the MINI Connected App. For example, customers can access detailed information on the car’s electric range, charge status and charging history. In addition, the App’s charge timing and climate control timing functions also allow the charging process to be optimised by setting particular time slots and departure times. Added to which, the vehicle interior can be “pre-conditioned” to increase comfort levels.

Last but not least, the MINI App also allows the customer to contact their MINI Service Partner directly and provides them with an overview of their vehicle’s servicing requirements at all times. It is a new development that will fully replace the MINI Connected App from July 2021 and provide a technologically future-proof foundation.

Its scalable universal architecture allows for continuous updating of new functions and customer requests to be implemented easily, with multiple updates every year allowing functionality to be expanded.

Industry Partners