Renowned luxury brand Mercedes-Benz has renewed its partnership across Australia and the Asia Pacific region for the use of BASF’s Glasurit and R-M refinish brands.
Glasurit has been approved for use throughout the Mercedes-Benz authorized repair network in Australia along with a host of Asian countries including China Malaysia, South Korea and Thailand.
The partnership also continues in Japan, where R-M remains a long-standing, trusted brand. In addition, Glasurit has been recognized as a preferred partner in Malaysia and Thailand.
BASF will continue to provide the Mercedes-Benz network with its sustainable solutions including waterborne basecoat portfolio Glasurit 100 Line and the Body Shop BOOST consultancy program powered by Refinity®
BASF Vice President Automotive Refinish Coatings Asia Pacific said Susann Kluge says the renewal reinforced BASF’s role as a Global Trusted Partner.
“We are honoured to strengthen our long-term partnership with Mercedes-Benz, a testament to our strong collective strategic focus in the highly competitive Asia Pacific region,” Kluge says.
“This partnership highlights our commitment to providing cutting-edge solutions while advancing sustainability and digital transformation.”
“This renewal underscores BASF’s dedication to innovation and excellence, ensuring exceptional service for Mercedes-Benz customers across the Asia Pacific region. In addition to the contracted markets, BASF continues to service Mercedes-Benz and their certified shops in Hong Kong SAR, Indonesia, Mongolia, and Singapore.”
“This renewed partnership reflects the strength and trust of our global collaboration with Mercedes-Benz, built on shared values of innovation, sustainability, and excellence,” said Michael Hill, Global Strategic Account Management for Automotive Refinish Coatings at BASF. “We are proud to support Mercedes-Benz and deliver the highest standards of quality and efficiency across their repair network worldwide.”