In the increasingly competitive world of automotive parts, one group wants to take the focus back to customer relationships. To do that it is willing to back up its products with a new lifetime warranty.
Auto Parts Group has undergone a remarkable evolution in its journey through the Australian automotive collision parts industry.
APG, formerly known as All Crash Parts, is the nation’s largest independent supplier of genuine, certified, and aftermarket parts and has already left a significant mark on the sector.
The product portfolio spans over 45 vehicle manufacturer brands and has an extensive inventory exceeding 47,000 stock keeping units and APG has firmly established itself across five major Australian cities.
APG’s ambition is to be the automotive parts industry’s most trusted and dependable partner, whether in metropolitan or regional areas and believes this is built on its commitment to competitive pricing and swift delivery.
At the core of APG’s customer-centric approach lies a groundbreaking new initiative, its Lifetime Warranty, that it wants to stand as a testament to its unwavering dedication to quality, reliability, and customer satisfaction.
Auto Parts Group chief executive James Knox says the lifetime warranty guarantee will continue to reaffirm the groups focus on building the relationship with repair industry customers.
“We are not just collision parts providers; we aspire to be trusted partners in the industry, seeking to provide our customers a real advantage,” Knox says.
“This new initiative will support our push into not only our genuine range but also expand our certified aftermarket range.”
“With an expansive product range and an unwavering dedication to quality, APG continues to redefine industry standards while delivering unparalleled peace of mind to its customers. “Whether you opt for Genuine, Certified, or Aftermarket parts, APG’s Lifetime Warranty ensures that you are making a secure and reliable choice for your vehicle needs.”
This new Lifetime Warranty covers APG’s collision repair products program, which incorporates body and lighting parts regardless of whether they are genuine, certified or aftermarket.
Under this initiative, APG pledges to provide a credit or refund for the price paid by its customers for purchased goods. One key aspect of the Lifetime Warranty is its no-fault basis, assuring customers that they are covered if the goods prove to have defects in material and workmanship.
To make a warranty claim, customers must follow a straightforward process, providing proof of purchase, the reason for the claim, and any evidence of a breach of the express warranty.
For more information go to Auto Parts Group