Published on July 16th 2021 in

JLR appoints new Chief Commercial Officer

Jaguar Land Rover has announced the appointment of Lennard Hoornik as their new Chief Commercial Officer, effective immediately. 

Hoornik will begin his new role, helping to drive innovation within Jaguar Land Rover, and realise the potential of the business’s “Reimagine strategy”. He will be responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands. This will include brand positioning; current and future product planning; customer relationship management; marketing communications; brand experience strategies; global sales and customer service; and supporting future growth.

Hoornik, who will take a seat on the Board of Directors, previously spent eight years at Dyson as Chief Commercial Officer, and has also held senior roles for Sony, Sony-Ericsson, and HTC.

Thierry Bolloré, Chief Executive Officer, Jaguar Land Rover, commented: “We are pleased to confirm that Lennard Hoornik will join Jaguar Land Rover as Chief Commercial Officer. Lennard is an excellent addition to our business and is a hugely experienced leader in bringing products to market in exciting new ways. Innovation has been a key thread in his career, making him perfectly placed to realise the potential of our Reimagine strategy.”

Launched earlier this year, Reimagine is a sustainability-rich reimagination of modern luxury by design, unique customer experiences, and positive societal impact. The strategy is designed to help Jaguar Land Rover achieve zero tailpipe emissions by 2036 and net zero carbon emissions across supply chain, products and operations by 2039.

Lennard succeeds Felix Bräutigam, who has decided to leave Jaguar Land Rover.

Industry Partners