Hyundai Motor Company announced that it won 16 design awards, including two “Best of Best” and 14 “Winner” honours, at the Red Dot Award: Brands & Communication Design 2021, hosted by Germany’s Design Zentrum Nordrhein Westfalen.
Red Dot recognised Hyundai Motor’s new technology campaign “Little Big e-Motion” as Best of Best in the Film and Animation category. The campaign video shows how a minicar equipped with Emotion Adaptive Vehicle Control (EAVC) technology helps young patients go from hospital bed to treatment room. The video also received a silver award from 2021 New York Festival Advertising Award.
Red Dot also recognised “Hyundai EV Infotainment System – Jong-e” theme design applied to IONIQ 5 as Best of Best in Interface and User Experience, the company’s first win in this category. The system’s Jong-e Graphic User Interface (GUI) offers various interior ambience settings, such as soft, delicate and exuberant colour gradients with parametric pixel design elements like those used for IONIQ 5’s exterior lights. The system encapsulates the EV’s eco-friendly concept and Hyundai’s brand identity.
In addition, Hyundai Motor reaffirmed its competitive edge in brand and communication design by earning 14 Winners across seven categories, including Film and Animation, Interface and User Experience, Spatial Communication, Apps, Advertising, Online, and Digital Solutions.
The Red Dot Award is the second global design award to honour “Hyundai Infotainment System-Aqua Theme Design”, “Channel Hyundai” and “Bluelink”, following iF Design Award 2021 earlier this year. It is also notable that “Channel Hyundai” won in four different Red Dot categories, including: Interface and User Experience Design, Apps, Online, and Digital Solution.
Winners in the Spatial Design category included: Hyundai Motorstudio Busan, Hyundai Motor Group Training Centre, Hyundai EV Station Gangdong and Hyundai Cheonan Global Learning Centre, which were recognised for providing new customer experiences through spatial design.
Winners in the Advertising category included the IONIQ brand campaign “OOH and Ambient for London Eye”, and “H2U” (Hydrogen to You), a campaign promoting the endless value of sustainable hydrogen energy.