Holden Monopoly
Published on August 17th 2020 in

Holden Motorsport – just in time for Father’s Day

The Holden Motorsport Edition Monopoly and Puzzles launches with Winning Moves!

Holden’s Motorsport machines have now been immortalised on the popular family game board, Monopoly. The Holden Motorsport Edition Monopoly game and a new Holden Puzzle is set for release at Big W, Sanity, The Gamesmen and Dymocks stores across the country in time for Father’s Day and all other toy and game retailers from mid-September.

Debuting in the 1960’s, Holden has been an integral part of Australian motorsport for much of the brand’s life. Success has included 21 Australian Touring Car/Supercars Championship titles and 33 Bathurst 500/1000 victories. Now, this specially created Monopoly game, developed in conjunction with Holden with the racing enthusiast in mind, will resonate with Holden fans young and old, as we celebrate Australian motorsport history.

Featuring iconic racing vehicles and well-known race tracks, the Holden Motorsport Edition Monopoly game gives players the choice of one of six classic Holden icons as tokens to play with – including the 1970 ATCC Championship winning Monaro GTS 350, the 1979 A9X Torana and the 1993 VP Commodore, in addition to the well-recognised Holden Lion logo, a chequered flag and a tyre. Players then navigate the board to secure property and assets with more iconic race cars such as the 2017 VF Commodore, the 1996 VR Commodore, the 1972 LJ Torana XU-1 and the 1st Bathurst winner for Holden – the 1968 HK Monaro GTS 327  – all up for grabs.

The Monopoly game first hit the shelves in 1935 , and since then it has been played by more than 1 billion people. Today it is played in 114 countries and enjoyed in over 47 different languages.

 Chris Payne, Holden Aftersales Marketing Manager said: “We are thrilled to celebrate Holden’s racing legacy with this exciting edition of Monopoly and a new puzzle to match. It’s a fitting way to celebrate Holden’s involvement with the sport over the past 50 years. We hope the whole family will love it as much as we do, and enjoy a few rounds of the board reminiscing about their favourite Holden racing moments.”

Charlotte Waalkens from Winning Moves added: “The iconic racecars of Holden have been brilliantly captured on our Monopoly board and this new puzzle, and we are certain that Holden and automotive fans of all ages will be delighted with the games. Winning Moves is very proud to bring to life these exciting Holden Genuine Licensed Products.”

The Holden Motorsport Edition Monopoly will retail for $A69.99. Available for pre-orders online at https://winningmoves.com.au/product/holdon-motorsport-monopoly/ and in-store at selected retailers nationally from mid-August.

Industry Partners