Holden continues its tradition of offering Australian automotive first of its kind initiatives, with the launch of the Holden online store, allowing customers to click their way to a new Holden, at the touch of a button on any device and from the comfort of their own couch.
As it continues its transformation to a sales, engineering, design and technology company, Holden brings the full end-to-end car buying experience online, with customers able to pick their car and specify its build, trade-in their existing car, organise finance and select a home delivery date that’s convenient for them.
“Holden’s always been at the forefront of the Australian industry, this is the latest in a long line of customer-focused initiatives we’re excited and proud to offer Australian drivers,” said Chairman and Managing Director Mark Bernhard. “And what better car to purchase online than the all new, next-generation Commodore – a truly sensational car.”
“Ten years ago, we were tentatively buying clothes online and it was inconceivable to buy big ticket items like TVs through the internet, but as consumer tastes change and confidence in online commerce has grown, so too has Australian consumers desire to purchase at a time and location that is convenient to them. It’s only a matter of time before the digital revolution reaches automotive retailing.”
“A car can’t deliver or service itself. Our dealers are the backbone of our online store and have been involved in creating the online shopping experience since its inception. Their guidance on how to optimise the experience has been excellent.”
For more information visit: http://www.holden.com.au/buying/buy-online