Jaguar Land Rover’s European headquarters has signed a cooperation agreement with Glasurit, BASF’s premium refinish paint brand. In the agreement, the partners committed themselves to a close long-term collaboration that far exceeds the industry standard.
Glasurit is thus JLR’s sole preferred paint partner, which means that they not only supply the refinish products and color-matching systems, but effective immediately, will also provide dedicated Program Managers via its chosen service providers, Outsorc and Auto Skills International, to develop and implement JLR’s Global Body and Paint Program in Europe.
JLR’s key reason for selecting Glasurit is the Europe-wide comprehensive support the brand guarantees. This includes the premium paint and non-paint products globally approved by Jaguar Land Rover that body shops can use to perform damage repair efficiently and to the highest standard. But what most convinced JLR was the comprehensive Ratio Concept Plus portfolio, which includes training and various tools for body shop and business development.
“Jaguar Land Rover and BASF are committed to helping and developing their business partners. The European Body & Paint Program will offer a balanced approach, taking care first and foremost of body shop business infrastructure, such as facility planning, tooling, technical and compliance,” explained. Oliver Birk, Director BASF Global Key Account Management Automotive Refinish.
“Glasurit experts, together with the JLR Program Managers provided by Outsorc and Auto Skills International, will support body shops to be more profitable. With our consultative Ratio Concept Plus portfolio, we will look at efficiency, performance monitoring and business development and provide the appropriate tools, individual advice and action plans to improve body shop operations and grow commercial opportunities!” he added.
Thanks to their innovative partnership, Glasurit and JLR Europe, are ensuring that a uniformly high international standard is reached that guarantees the highest repair quality and most efficient processes in the European JLR body shop networks.