Glasurit, the premium refinish brand from BASF, has launched Refinity, a cloud-based, digital solutions platform for its body shop customers all over the world. It provides Glasurit customers with a seamless digital experience designed to drive efficiency in all areas of business performance, including colour, inventory management, repair order management, training, and support. The platform also features links to trusted partners to further drive profitability and efficiency into the overall body shop process.
Today’s body shops use several different software solutions across various systems in their daily operations, which leads to an inefficient use of time and resources. Refinity combines all these digital tools into a single location and provides an easy and secure way to access them. As all the applications are stored on a unique, state-of-the-art, cloud platform, Refinity can be accessed from any device that is connected to the internet. Software updates and maintenance are performed automatically, offering body shops the latest versions of the applications any time. No special software is required on the user’s hardware, just a single password.
Refinity’s Colour Apps, combined with Glasurit’s intelligent spectrophotometers, offer body shops the simplest colour retrieval method on the market with seamless navigation and accurate digital colour matching. Glasurit has the largest colour database in the industry and now, with Refinity the latest automobile colours are available in real-time for Refinity users.
Refinity’s Business Apps provide complete transparency into consumption and profitability metrics for each repair completed within their shop. With Refinity, body shop owners, managers, and technicians can track product usage and summarise associated costs and profitability for paint and related materials. Body shops can set their preferred portfolio of products, manage pricing and stock levels, and automatically generate recommended orders to optimise their inventory. These key business insights are summarised into intuitive reports to maximise performance and profit potential.
The Training Apps allow body shop professionals and managers to brush up on their skills and learn new ones anytime and anywhere. A wide variety of instructional programs, professional training videos and interactive eLearning courses are available online. This includes everything from simple troubleshooting to tips and tricks, in-depth product and process information provided by Glasurit’s team of technicians. To keep track of learning goals, certified eLearning courses can be completed through the exclusive Refinity Learning University.
Fabien Boschetti, Director, Global Marketing, BASF Automotive Refinish Coatings Solutions said: “Refinity incorporates all the essential business solutions customers need into a one-stop shop offering with a simple user interface designed for the body shop environment. We are fully committed to helping our Glasurit customers improve their processes, procedures and ultimately, their profitability. The trend towards digitalisation creates opportunities for us to develop smart solutions that will support them in realising that goal.”