NCR Ford
Published on March 2nd 2020 in

Ford enhances customer experience in the USA

Ford Motor Company in the USA has announced a partnership with Nationwide Insurance to offer a usage-based insurance program to new vehicle owners. Ford Insure and Lincoln Motor Company Insure, powered by Nationwide, offer secure usage-based insurance coverage through Ford Motor Credit Company’s licensed insurance agency.

By logging on to their FordPass or Lincoln Way app, clicking on the insurance tile and filling in some information, customers in 39 states with qualifying 2020 Ford or Lincoln vehicles can purchase a policy in minutes and become eligible to save up to 40 percent. The form is prepopulated with key vehicle information to make the process easy and fast.

“This is the latest way we’re improving the customer experience,” said Elena Ford, chief customer experience officer at Ford Motor Company. “Insure makes getting insurance easier for connected-vehicle customers to cover one of their biggest investments while saving money.”

Ford Insure and Lincoln Motor Company Insure policyholders consent to be enrolled in Nationwide’s SmartRide usage-based insurance program and will share their vehicle connectivity information with Nationwide for the initial six-month policy.

Once customers purchase a policy, the connected vehicle will track and share distance driven, hard braking and accelerating, idle time and night driving to establish a policy rate for renewal. The data are shared with Nationwide through the vehicle’s embedded modem, eliminating the need for a special app or vehicle plug-in device. Customers are eligible for up to a 40 percent discount, which will be applied when the policy is renewed. Customers will also have access to Nationwide’s standard Accident Forgiveness option, as well as collision repairs using genuine Ford parts.

“Customers want to be able to purchase auto insurance as quickly and easily as possible,” said Brad Lemons, Nationwide’s senior vice president of Personal Lines Product and Underwriting. “Ford and Nationwide are bringing together the best of our businesses to help make this happen in a way that is sure to delight our customers.”

“Nationwide and Ford are two of the most well-known companies in America, and our customers are looking to us to provide the best insurance purchasing experience possible,” said Kirt Walker, Nationwide chief executive officer. “We’re confident this new partnership will lead to future innovative products and services between our two organisations.”

This article courtesy of Russell Thrall III, publisher CollisionWeek. Check out their website at: www.collisionweek.com.

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