NCR Ford Woodward
Published on June 25th 2021 in

Ford announces sponsorship of Woodward Dream Cruise

US Auto enthusiasts are getting ready to restart their engines. The 26th annual Woodward Dream Cruise presented by Ford is back on for this [northern] summer. With the original 1966 Ford Bronco starring as the featured heritage vehicle, this year’s celebration of automotive culture and driving fun is set to kick off 21 August.

“Woodward is our hometown celebration, commemorating the best of what we do and what we assemble – right here in the Motor City,” said Rob Johnston, Ford Performance marketing manager. “It’s fitting that this year’s Dream Cruise honours the original Bronco at a time when the all-new, Michigan-built Bronco is rolling off the line.”

The first-generation Ford Bronco, America’s original SUV, was built from 1966 to 1977. The first ever Bronco wore the Ford codename of G.O.A.T. for its “goes over all terrain” capability. It debuted as an agile, sports-oriented off-road 4×4 on 11 August 1965, and was dubbed “a completely new line of sports-utility vehicles” – the first reference to an SUV by an American manufacturer.

Now, almost 25 years to the day since the last Bronco rolled off the line, the Michigan Assembly Plant is once again turning out Bronco two- and four-door models, expanding on the nameplate’s 55-year history. The Bronco model depicted on the logo of the 2021 Woodward Dream Cruise celebrates the hardworking women and men who assemble the Motor City’s iconic SUV and the innovative spirit it embodies.

Ford’s Woodward Dream Cruise presenting sponsorship provides the company with an authentic platform to honour its heritage and showcase how Ford is capitalising on its strengths in its mainstream and iconic vehicles – including many of which are proudly assembled in the Motor City.

In addition to Bronco models old and new, Ford will also display some of the automotive industry’s most recent and exciting vehicle debuts, including the all-new 2021 Mustang Mach-E GT all-electric SUV, the 2022 all-electric Ford F-150 Lighting and the recently revealed Ford Maverick compact pickup truck – the first standard full-hybrid pickup in America.

The Woodward Dream Cruise attracts more than 1.5 million people and more than 40,000 cars from all over the world, and 2021 marks the fourth consecutive year that Ford will sponsor the event.

“Once again, Ford Motor Company is stepping up to lead Woodward Dream Cruise, and we look forward to returning and elevating our annual tradition that puts Metro Detroit’s automotive scene and culture in the international spotlight,” said Tony Michaels, executive director, Woodward Dream Cruise. “Ford has consistently helped to make the cruise stronger, more engaging, more culturally relevant and more valuable to the Detroit region, and we are incredibly grateful for that.”

Industry Partners