Brabander to lend strategic support to fuel franchise development as network of aftermarket brands continue on growth trajectory.
Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchising, effective January 1, 2019.
Brabander joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, he will be responsible for working in close collaboration with master franchisees and industry partners to promote the development of Fix Auto, NOVUS Glass and Speedy Auto Service networks around the world.
Fix Network World Head of Business David Lingham believes Fix Network World’s recent and rapid growth requires strategic focus to help ensure the brands continue to develop and scale over time.
“Carl brings a deep knowledge of our brands (Fix Auto, NOVUS Glass, Speedy Auto Service and SRP) to this new role and his enthusiasm and ability to build positive relationships make him a natural fit for increasing the number of touchpoints between all stakeholders,” said Lingham.
As he transitions into this new role, Brabander’s marketing projects and responsibilities will be reassigned within the existing Fix Network World Marketing team, and further organisational announcements will follow.
Brabander looks forward to leveraging his experience with strategic innovation within Fix Network World to help advance franchise development. He also credits the owner-operators who make up the network as a key source of motivation. He said: “Fix Network’s brands are powered by the drive and entrepreneurial spirit of our franchisees, and I am excited to support their growth and success in this new role.”