Fix Auto Canterbury, one of the latest members in 2021 for the Fix Auto network in Australia has completed its rebranding process and is now ready for business under its new identity.
The location in Greenacre has undergone a significant facelift in both external and internal branding to align itself with the ever more familiar identity of the growing network. Additionally, they have undertaken an extensive review of operating systems, tools and technology within their business to ensure they are equipped to deliver the highest levels of customer experience as part of the Fix Auto network.
Commenting on their rebrand, Stuart Faid Head of Fix Auto Australia and Asia said “As always, the rebrand of any business requires full commitment from the owners and is often a time where the whole business gets a review. It’s a perfect time to make all those changes to how things happen in the business from a process perspective as well as how it looks and feels. Simon and the team at Fix Auto Canterbury have jumped in with both feet and gone all out to begin the journey of transformation that our network of shops experience”.
Scott Holden, State General Manager NSW and QLD for Fix Auto Australia added: “Simon and the team simply could not wait to get going on the rebrand, they had commissioned the signage and associated trades almost before signing their agreement with us. They have taken the opportunity to transform their business externally and internally and are loving explaining what it all means for their business to their staff and their customers alike”.
Simon Jia Director of Fix Auto Canterbury stated that they had already had a noticeable reaction from existing and returning customers as well as other local businesses around them. “We love the brand identity and how it unifies us with the rest of our Fix Auto family, it is clean, fresh and distinctive. We’ve even started to receive repair requests from work providers using the Fix Auto network elsewhere because they now know they can rely on our shop to deliver the same high-quality work as the rest of Fix Auto Australia. It’s not just how we now look: we’ve changed systems, processes and procedures with the continual support of Fix Auto as we grow”.