After two years of gathering data, the AAMI Driver Rewards program shows a positive change in users’ driving habits.
Suncorp Insurer AAMI has revealed after two years of capturing users’ trip data via AAMI Driver Rewards, drivers using the AAMI app and engaging with driving feedback are demonstrating safer behaviours.
AAMI Driver Rewards (ADR) is a feature built into the AAMI app and, with users’ permission, ADR monitors customer’s driving patterns and assesses opportunities for improvement. Drivers are given a safe driving score (out of 100) after each trip, based on their braking, speed, cornering and more.
The ADR
Since its launch in 2022, more than 300 million kilometres of trip data has been analysed and communicated back to participants.
Data captured found 39 per cent of drivers gradually improved their safe driving score, while more than half (52 per cent) who had low driving scores (below 85) when they started ended up improving their score, showing regular use of ADR resulted in safer driving behaviour.
Initiatives like ADR are part of Suncorp’s strategy to improve road safety through education, awareness and advocacy.
AAMI Spokesperson Mary Kennedy says it highlights the role personalised feedback can play in creating safer roads for all Australians.
“We want to be a leading voice for safer roads,” Kennedy says.
“Investing in a tool like AAMI Driver Rewards allows us to understand the driving behaviours that lead to accidents, and use the insights to encourage road safety in the community.”
The AAMI Crash Index, an annual report released by AAMI assessing all crash claims through the year, revealed “nose to tail crashes were the most common crash type over the past 10 years, with more than a quarter the result of driving up someone’s rear end”.
“These types of crashes reveal a tendency to be impatient and distracted while behind the wheel, as well as tailgate,” she says.
AAMI is continuing to evaluate the effectiveness of incentives on driving behaviour through its partnership with State Insurance Regulatory Authority (SIRA), the NSW Compulsory Third Party (CTP) insurance regulator.
This collaboration will test the driving skills of up to 500 young drivers using the telematics feature in the AAMI app to assess whether financial incentives can improve driving behaviours and reduce accidents and injuries. Young drivers are encouraged to sign up to participate in the trial.