Published on April 1st 2020 in

Data analytics: has it ever been more important?

Consumers in the UK, thanks to big data, are far better informed about where to buy financial services from car insurance to savings and pension products. Likewise, access to rich data helps insurers position themselves as personalisation and self-service offerings increase: the future commercial opportunities are compelling, according to Daniel Payne, Chief Digital Officer at Thatcham Research.

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