Daimler AG has become Mercedes-Benz Group AG on 1 February 2022, following the successful stock market debut of Daimler Truck Holding AG, in which Mercedes-Benz Group still holds a minority 35% stake.
The Group’s renewed focus on the automotive business is being underlined with a new name. The world-famous brand Mercedes-Benz was created in 1926 when the predecessor companies of Carl Benz and Gottlieb Daimler were merged with the aim of revolutionising automobile production. The two pioneers had already presented their ground-breaking inventions independently of each other in 1886, heralding the beginning of the automotive age.
[quote size=”normal” title=”- Ola Källenius, chairman of the board of management of Mercedes-Benz Group AG”] The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus. In doing so, we want to make clear where we see the core of our company – building the most desirable cars in the world. The Mercedes star has always been a promise for the future: changing the present in order to improve it. We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software.” [/quote]
Parallel to the renaming of Daimler AG, Daimler Mobility AG is also adapting its brand: under the name Mercedes-Benz Mobility AG, the company offers mobility services for passenger cars and vans in the areas of financing, leasing and insurance. In addition, the finance and mobility division enables Mercedes-Benz customers to use their vehicles flexibly via rental and subscription models, fleet management and digital services for charging and payment.
The new Mercedes-Benz Group is thus fully concentrating on its passenger car brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ as well as vans. As a focused manufacturer with the most valuable luxury automotive brand in the world, the Group will be able to fully develop its economic potential in the future and better exploit its competitive strengths.