Cromax, one of the global refinish coating brands from Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has been confirmed as an Official Sponsor of the Movistar Yamaha MotoGP team for the 2018 MotoGP World Championship, which runs from 16 March 2018 to 18 November 2018.
This renewal of the sponsorship, which was signed in Italy, marks the ninth consecutive year that Cromax has been used on the support trucks, as well as on the mechanics’ toolboxes, workbenches and other pit lane equipment. Cromax paints are also used in the garage and in the hospitality areas, and the brand’s logo appears on the Yamaha YZR-M1 bikes of Valentino Rossi and Maverick Viñales.
For Cromax, the relationship with the Movistar Yamaha MotoGP Team is key to its decades-long strategic global partnership with racing, which allows Cromax to demonstrate its technology and product innovations while strengthening its commitment to motorsports of all kind, such as major series’ like Formula One, NASCAR, WEC as well as Formula Student racing.
Marco Riva, General Manager of Yamaha Motor Racing Srl, said: “This agreement, in addition to consolidating the relationship between Axalta and Yamaha, exemplifies a partnership based on shared skills and values such as innovation, dynamism, productivity, cutting-edge technology and efficiency.”