Australasia’s largest automotive cooperative, Capricorn, has actioned a detailed COVID-19 communications plan to assist over 20,000 Members, along with Preferred Suppliers and staff located across Australia and New Zealand.
Led from the onset of this unprecedented pandemic by Capricorn Group CEO David Fraser, a detailed strategy was introduced, ensuring that Members in each country are accurately informed of the business support mechanisms that may be relevant to them.
As the vast majority of Capricorn Members are small, family owned automotive aftermarket businesses, these communications include timely Member exclusive COVID-19 emails providing information in line with announcements made by state and federal governments. Importantly, these have been provided in an easy to understand format with state specific information, making it easier for Members to identify their eligibility for the various stimuli, staff retention and other taxation-based incentives that have been and continue to be introduced.
In addition to direct communications, Capricorn also continues to update “The Workshop”, the cooperative’s Member community platform that provides business support and resources to help Members stay strong through COVID-19.
“Our responsibility from the onset of COVID-19 was first and foremost to ensure that our Members and Preferred Suppliers are constantly and accurately informed of the local, state and federal government stimulus mechanisms and support services that have been introduced and continue to be made available to them,” said Fraser.
“As a cooperative structured organisation, everything that we do is for the benefit of our Members, so it is incumbent of us during such an unprecedented situation like this to make use of our online services platforms and Member services capabilities to do all that we can to provide assistance to our Members, while also providing telephone or online based support,” added Fraser “Our actions to date and the continued support services that we will be providing our Members across Australia and New Zealand have one major objective, to ensure that we sail these uncharted waters together, emerging safer and stronger once things return to some form of normality.”
“All of us at Capricorn understand that we are all in this together and that supporting our Members, Preferred Suppliers and staff through this pandemic is paramount” concluded Fraser.
Access The Workshop here: https://theworkshop.capricorn.coop/
