Burson Auto Parts ensured that its 50th Anniversary celebrations included its trade customers, store managers and staff throughout 2021.
Kicking off the company’s Golden Anniversary year was the “$50,000 in 50 weeks” trade customer cash giveaway. The yearlong promotion saw 50 Burson trade customers across Australia win $1,000 Visa gift cards every week, simply for purchasing their automotive parts and products from Australia’s preferred trade supplier during its Golden Anniversary year.
The 50th Anniversary celebrations also rewarded Team Burson star performers across the company’s 14 national regions. Each winner received a $500 Visa gift card along with a commemorative 50th Anniversary certificate.
At the very top of all the promotions aligned with this company milestone, one lucky Burson Auto Parts trade customer won the 50th Anniversary Grand Prize of $50,000, which was won by Craig Stewart of Legend Mechanics in Brisbane. This long established automotive service business has been a loyal customer of Burson’s Virginia store for many years. Craig described his win as a life changing experience, with the prize to be spent on both his family and his business.
Burson also conducted 50th Anniversary themed regional and major city trade shows wherever possible. In addition, items from the specially produced 50th Anniversary merchandise range were distributed to trade customers across the country throughout the year. Commemorative 50th Anniversary oil containers proved popular with trade customers along with special supplier specific sales promotions and events, making 2021 a very special year for all involved.
The half century celebration even extended to the race circuits of Australia with several Burson racing cars featuring the company’s 50th Anniversary logo. One of the Burson TCR Australia cars competed all season using the racing number 71, commemorating the year that the first Burson store was opened.
The pandemic situation forced the annual Burson Awards to be a virtual event in 2021 and while the company’s special achievements of its 50th Anniversary year were celebrated, the milestone year deserved a celebration in person. Therefore, the company’s celebrations will continue into 2022 with a Gala Dinner to be held in line with the Burson Manager’s Conference, which was also postponed in 2021 due to the pandemic.