NCR BMW Cinema
Published on January 28th 2022 in

BMW’s theatre screen brings cinematic experience

The My Modes make individual mobility in a BMW a particularly intense experience. They create an integrated user experience in the interior that reflects and influences the mood of the driver and their passengers in a specific situational context. More than ever, an atmosphere is established with unique moments full of emotion.

At the recent Consumer Electronics Show, the BMW Group previewed another, particularly exclusive version of My Modes in combination with a new and worldwide unique in-car entertainment system for future BMW models. My Mode Theatre transforms the rear of the interior into a private cinema lounge with surround sound and 5G connectivity thanks to the BMW Theatre Screen, a panorama display in 32:9 format. In this setting, every journey becomes a breathtaking cinema experience for the rear passengers with a personalised programme of entertainment on a 31-inch ultra-wide display with a resolution of up to 8K.

The large screen with smart TV function is extended out of the headliner on request by a sophisticated rotary movement on two articulated rails at the sides. The BMW Theatre Screen can be controlled by touch operation or using touch pads integrated in the rear doors.

To help deliver this bold innovation, the BMW Group selected Amazon Fire TV to bring together the content and technology that makes seamless in-vehicle entertainment experiences possible. The Fire TV experience lets rear-seat passengers enjoy a wide variety of content from popular apps, so they can stream movies and TV episodes, listen to music, and watch downloaded programs – all while on the road. The integrated Bowers & Wilkins Diamond Surround Sound System delivers an extremely high-end and multifaceted sound experience.

The tilt of the display can be adjusted by touch operation using the control menu on the in-car entertainment system. This ensures an ideal cinema experience with maximum comfort in every seat position. The corresponding touch controls are also used to select the screen format and two individual passenger volume controls are arranged both on the right and left edges of the display. Alternatively, the passengers can control the entertainment system using the control panels integrated in the door handles.

The BMW Group is a pioneer in the implementation of the 5G mobile radio standard in vehicles. The technology flagship BMW iX is the worldwide first premium vehicle to use this standard for data transmission. It will also be used in other models like the BMW i4 in the future. With an extremely high data bandwidth and low latency, it provides an ideal streaming experience with the luxurious in-car entertainment system of the future (the streaming speed is dependent on the network coverage available locally).

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