Automotive paint is one of the most complex when it comes to colour themes. To gain a realistic impression of colours, effects and surfaces on a complete car during the early design phase, the designers at BASF’s Coatings Division have developed virtual “AUVOT” (automotive vehicles of trends) shapes.
BASF’s AUVOTs display the interaction between colour and geometry, and highlight the importance of light in the digital world of automotive coatings. They help automotive manufacturers understand the impact of colour in industrial design in one shape with two distinct sides.
BASF has introduced four different AUVOTs that represent various car segments in the automotive market – from compact to SUV. Each of the shapes display distinct automotive features that reveal effect highlights on the edges, showcasing dramatic flop behaviour at the same time. While one side of the automotive geometry simulates various elements that can be found on every car, the other side features spectacular unreal formations that reveal the potential of automotive coating and give surprising insights into the behaviour of a colour.
“To visualize and display all elements relevant to coatings – such as the colour itself, the effect and the surface – is already challenging in the real world and requires deep knowledge. Translating this knowledge into the virtual world and bridging those two worlds opens a new field of work. Our mission was to provide the technically correct and primarily realistic appearance of paint as well as a persuasive portrayal of a colour concept on the right shape,” said Florina Trost, Senior Designer Automotive Coatings Solutions EMEA at BASF.
Representing stylistic elements of BASF’s iconic dome shapes and panels, which will still be used to present the future trends, the virtual 3D shapes support designers to evaluate automotive colours for the upcoming model year. The AUVOTs are a valuable tool for OEM designers and BASF’s coatings experts to speed up and perfect the overall colour design process as they are no longer solely dependent on physical samples that need to be painted and shipped.
The digital twin of a real colour concept can also be used as a starting point for further discussions with BASF’s designers to help to develop unique shades that perfectly fit the OEM’s models and also underline the value of the brand. Therefore, the digital geometries of the AUVOTs have a minimum number of trim parts to interrelate with transportation design.
As virtual tools, the AUVOTs are part of BASF’s digital paint competence. They complement BASF’s AUROOM, a unique digital platform that enables OEM designers to access the database of photo-realistic virtual car colours and tools.