One of the world’s largest paint suppliers has scored a coup by signing up a leading global OEM in the European market.
BASF Coatings and Toyota Motor Europe have formed a partnership to develop the Toyota Body & Paint program for Europe.
The partnership will utilise the Glasurit and R-M brands across the European market along with BASF’s Body Shop BOOST consultancy services and its new cloud-based digital colour, business and training solutions platform Refinity®.
The collaboration means both companies can work together to reach sustainability targets and ensure the quality standards in paint-work repairs for Toyota premium vehicles.
BASF Coatings will ensure that the most sustainable and efficient refinish practices are maintained in Europe with a strong focus on increasing business opportunities and enhancing support for the Toyota network, all in line with the principle of continuous improvement.
Honour
BASF Director of Global Automotive Refinish Coatings said Chris Jackman says it was an honour to provide Toyota’s European body shop network with their premium products and service.
“Through our collaboration with OEMs and our continuous focus on innovation, we have gained extensive expertise to ensure the utmost level of accuracy, enhance the customer experience, and set the benchmark for refinish repair standards in the world of future mobility,”