The two-year agreement for paint-related products brand complements BASF’s exclusive paint supplier status for ColorSystem.
BASF has become the exclusive global supplier to Fit4Paint, BMW’s private label paint-related products (PRP) offering. Fit4Paint is an optimised portfolio of protection, cleaning, sanding, masking, mixing and painting, and polishing accessories put together by paint experts that can easily meet the specific needs of BMW painters and is aligned with BMW’s ColorSystem paint portfolio.
The agreement, which runs for two years, is exclusive to BMW authorised dealers and body shops in 18 countries across Europe, Asia and Afica. The agreement offers ordering, consultation and service for paint and paint-related products from a single source provided by experienced experts from BASF Coatings. This ensures optimum integration into the existing BMW ColorSystem service and training concept, and access to a comprehensive, customizable product portfolio.
BASF became the exclusive coatings partner for BMW’s ColorSystem refinish system in EMEA early last year until 2022 with an option to extend for another two years.
The two companies have collaborated for more than 36 years in the refinishing sector.
