For the next three years, BASF becomes the exclusive coatings partner for BMW’s ColorSystem refinish system in EMEA with the option to extend for another two years. BMW Group management welcomes the decision, “We are going to build our new business model on new ideas based on a proven partnership. Our long-standing partner BASF Coatings convinced us by their well-prepared concept how to support and implement BMW Growth Strategy.”
This time BASF will support marketing and service solutions for ColorSystem. This will lead to stronger collaboration between the National Service Organisations at the local level and bring the brands closer together on the working level. BASF experts will also help optimise paint processes throughout the BMW network and rely on proven paint technologies to prepare for the future.
“We are proud to continue our proven partnership of 35 years with BMW and strengthen it with new business models and new ideas. We will especially focus on tailored marketing concepts to ensure future growth,” said Uwe Bauschulte, Global Key Account Manager BMW Group, BASF Automotive Refinish Coatings Solutions Europe.
During the same period, BMW grants approval for use of BASF refinish paint brands Glasurit and R-M in dedicated non-ColorSystem markets.