Australian Automotive Aftermarket Association’s women’s body held another successful function this month, this one aimed at demystifying the technical processes and language of automotive.
The idea was to create an opportunity for women who work in the aftermarket area to get a better understanding of the fundamental mechanical principles and workings of modern vehicles.
The education opportunity held at Auto Innovation Centre in Melbourne was attended by a sell-out crowd of 60 women from across the automotive industry
The cross section of industry professionals included parts interpreters, merchandisers, auto service advisors, marketers, product managers, and head office staff
Popular and empowering
AAAA Women Steering Committee member and MC Ange Wall says it was an empowering night.
“So many women told us they’d been nodding through car talk for years. Now they feel more equipped to join the conversation — and that’s what this is all about.”
Some fundamentals
On the agenda were the fundamentals of internal combustion and hybrid power, the role of components as well as mechanical terms explained in plain English, and how to confidently talk about vehicle issues with colleagues, customers, or suppliers.
“This is about giving women across the aftermarket industry the language and confidence to be heard,” AAAA Women Committee Member and Director of Government Relations Lesley Yates says.
“Whether you’re working front of house or in head office, understanding how the mechanical systems work — even just the basics — makes a real difference. It gives you the confidence to speak up, ask questions, be part of the conversation and be more effective in your role.”
This is the latest in event s held by AAAA Women that aims at increase participation and connection for women in the aftermarket industry.