Sea Glass sets the trend for 2020 with energy and shimmer and has reflective and transmissive properties measurable by autonomous vehicle detection systems
Axalta has made a splash with its 2020 Global Automotive Colour of the Year “Sea Glass”, a modern turquoise blue that shimmers and sets the trend as a fresh new colour for all vehicle types.
Inspired by nature’s waterways and oceans, Axalta’s Sea Glass has depth and intense colour as it glitters in sunlight, making it a colour that consumers want and that will be noticed by motorists around the world.
Axalta’s 2019 Global Automotive Colour Popularity Report reported that blue vehicles are seven percent of the global automotive market, fifth overall following white, black, grey and silver. Regions with the highest level of blue vehicles are North America and Europe at ten percent. “The trend toward turquoise blues is growing,” said Nancy Lockhart, Axalta Global Product Manager – Colour. “Sea Glass was designed for all vehicle types, from compact and sport vehicles to medium sedans and large SUVs and trucks.”
More than just beautiful and trendy, Sea Glass is formulated for reflective properties and is highly detectable by Light Detection and Ranging (LIDAR) systems. “Bright and pearlescent, Sea Glass is designed to be transmissible for Radio Detection And Ranging (RADAR), meeting the colour trends of today for the autonomous vehicles of tomorrow,” commented Lockhart. “The transmission properties of Axalta’s Sea Glass, as well as many colours in our expansive colour portfolio, allow vehicle-to-vehicle detection to occur.”
“Sea Glass is ready for the market now,” said Dan Benton, Axalta Marketing Manager – Colour. “Formulations for this versatile colour are available in our global waterborne technologies, and we are ready for customers who are actively looking for the next trend colour.” Axalta’s industry-leading brands, including Cromax, Standox and Spies Hecker will allow painters to easily apply Sea Glass on their next project.
Axalta is a leader in waterborne products that are easy to apply, deliver outstanding adhesion and variable gloss levels, and are quick-drying with good flexibility, low levels of toxicity and flammability, making them an environmentally responsible choice for any business.
“Sea Glass reminds us of fresh water and ecology and aligns nicely with our corporate social responsibility platform of environmental stewardship,” Lockhart said. “Axalta employees are inspired and motivated to help keep our waterways clean, lower energy and decrease water usage at our facilities around the globe.” In conjunction with the release of the 2020 Automotive Colour of the Year and aligned with our CSR platform, Axalta will help to remove more than 1,000 pounds of waste from our oceans.
For more information about Axalta’s sustainability and the Axalta Bright Futures corporate social responsibility platform and goals, click here.