NCR Axalta's Michael Matlack at SEMA
Published on November 2nd 2018 in

Axalta partners with Karma Automotive to bring innovative colour and design to the 2018 SEMA Show

Axalta teamed up with Karma Automotive to display their Axalta-painted Revero during the 2018 SEMA Show. The Karma Revero is a luxury electric vehicle with an innovative and stylish design that is complemented by the colours it comes in, including Corona Del Sol, Borrego Black, Ocean Veil, and more. As the exclusive exterior paint supplier to Karma, Axalta featured the Revero and its environmentally-inspired colour collection.

“We are thrilled to bring this stunning vehicle to the SEMA Show,” said Axalta’s North American Colour Marketing Manager, Nancy Lockhart. “The Revero display features a colour named ‘Corona Del Sol’ which translates to ‘crown of the sun.’ It’s a rich shade of red that really has to be seen to be believed.”

“The Karma Revero is the world’s most exclusive grand touring luxury electric vehicle and is as visually dynamic as it is exhilarating to drive,” said Jim Taylor, Karma Automotive’s Chief Revenue Officer. “Few cars in the world can match the stunning design, luxury and efficiency of the Revero. Our business and product plan are driven in part by collaborating with partners like Axalta whose expertise help us accelerate product development and differentiation.”

The Revero and all eight Karma colours were on display at SEMA.

Learn more about Axalta at and Karma Automotive at

Industry Partners