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Axalta named as a global partner for luxury car brand

Axalta a leading global coatings company has been named as a recommended refinish supplier for BMW Group.

Axalta a leading global coatings company has been named as a recommended refinish supplier for BMW Group.

Axalta will be the recommended supplier when BMW private paint label, ColorSystem, is not present.

The news comes after Axalta’s positive results in 2024. According to Axalta, third quarter 2024 net sales increased 0.8 per cent year over year to a third quarter company record of $1.32 billion.

The new agreement, effective from January 2025, is valid for several years and includes BMW Group’s network of dealerships and collision repair shops in over 50 countries worldwide.

IN Austrlia, BMW reaffirmed its postion as the top-selling premium automotive brand for the second consecutive year, recording 26,341 new vehicle registrations in 2024 according to FCAI figures.

BMW Group has also extended Axalta’s agreement as supplier for ColorSystem in the US and in China. Axalta has already been chosen as exclusive ColorSystem supplier in Europe and South Africa for several years.

BMW Group’s ColorSystem is engineered to be one of the world’s most technologically advanced paint systems.

Sales Vice President for Axalta Refinish in Europe, Fabien Boschetti, highlighted the high standards of the BMW Group.

“Through the diligent multiple tender processes, Axalta has unequivocally met BMW Group’s high standards of quality, efficiency and sustainability,” Boschetti says.

“We will continue to support BMW Group’s dealerships and collision repair shops worldwide with our innovation and operational excellence.”

”Axalta will supply its patented Fast Cure Low Energy technology paint system, which delivers benefits including reduced carbon equivalent emissions and energy consumption, as well as best-in-class training support.”

For more information about Axalta, please visit refinish.axalta.eu.

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