Leading global coatings company, Axalta has acquired well-known repair brand U-POL Australia.
U-POL Australia Pty Ltd and its affiliated entities will now operate under the umbrella of U-POL Ltd UK at Axalta Coating Systems, .
For close to 30 years, U-POL Australia Pty Ltd and U-POL New Zealand Ltd have been exclusive importers of U-POL products, including the renowned RAPTOR® Coatings brand, into the Australian and New Zealand markets for almost 30 years.
Their protective products like Raptor and host of other primer and body fill products are beloved and trusted by body repair specialists and dedicated amateur restorers alike.
Global Vice President for U-POL Ltd at Axalta, Mike Pentecost welcomed the step.
“We believe this change will strengthen our local U-POL business in the long term, providing greater access to global systems and resources while maintaining our commitment to innovation and outstanding service for our customers.”
Axalta remains steadfast in ensuring a seamless transition and will continue business as usual.
Daniel Harper, currently the General Sales and Marketing Manager of U-POL Australia, will assume the role of General Manager – U-POL Australia & New Zealand at Axalta.
Since joining the company three years ago, Daniel has played a key role in driving growth initiatives and making a significant impact on the business, Axalta said.
Pentecost also thanked the founders of U-POL Australia’s founders.
“The global U-POL team would like to extend our heartfelt thanks to the founders of U-POL Australia. Their dedication and leadership have built a strong business centred on customer-focused products, marketing, and service delivery. It has been a pleasure working alongside the team over the years.”
Axalta also noted in a statement, the acquisition would mark an exciting new chapter for U-POL in Australia and New Zealand and would further strengthen its position in the market under Axalta’s leadership.
U-POL’s portfolio of high-quality automotive refinishing products and accessories includes fillers, coatings, aerosols, adhesives, and paint-related products, as well as other automotive aftermarket protective coatings, it said
The addition of these offerings will expand Axalta’s addressable market in the mainstream and economy refinish segments.