Messe Frankfurt

Automechanika launches world championship refinish competition

Automechanika announced it is holding the first international Body & Paint competition in the exhibition’s history in association with DeBeer Refinish, Octoral and SATA. Body shop professionals will be competing against one another at six Automechanika shows worldwide, from England to China. The national event winners will then travel to Frankfurt for the grand finale at Automechanika held September 8 -12, 2020.

Automechanika Frankfurt in 2020 will be the first Automechanika event to feature the Body & Paint segment as an independent product category. The organizers are celebrating the occasion by launching the international competition – with events taking place in six countries. Participants will compete with other body shop professionals by designing a car hood, using the country in which the Automechanika fair is being held as their inspiration.

The event series will be launched for the first time at Automechanika Birmingham in the United Kingdom (UK) next month from June 4-6 with the support of DeBeer Refinish and Octoral as headline sponsors, as well as SATA and the UK’s National Body and Repair Association (NBRA). Various workshop teams will be presenting their designs at the event while offering visitors insight into the creation of their artwork with photos and videos.

The Birmingham event will be followed by competitions at Automechanika in Johannesburg, Shanghai, Dubai and Mexico City. In each location, a panel of experts will pick a national winner who will then get to go to Frankfurt for the finals. In addition, trade visitors will be able to help select the people’s choice winner by voting for their personal favourites at the event and online.

The competition criteria include uniqueness of design, a link between the design and the country in which the Automechanika event is taking place, the use of various techniques (effects, matt/gloss finish), a harmonious colour palette and the type of spray guns used, as well as workshop safety considerations and the use of environmentally friendly products. Work that relies solely on transfers or airbrushing are not the focal point of this contest.

“It is great to be able to see the creativity and artistry with which the painters approach their task. We are proud to be a part of this industry and we are looking forward to seeing what the first round of the competition has to offer at Automechanika Birmingham.” - Wineth Malvar, Global Marketing Director – Brand, Channel & Segment, Automotive Finishes Division for Sherwin-Williams.

NCR Automechanika

 

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