Trade fair to take place with a new online program including livestream of in-person Collision Talk event.
This year’s Automechanika Frankfurt will take place as a hybrid event for the first time on 14-18 September in Frankfurt, with the primary focus being on the physical event and all the advantages it offers. Automechanika will be supplementing these by providing all exhibitors with new opportunities to network digitally with those members of the international B2B audience who cannot travel to Frankfurt due to the pandemic. Digital features that are made available to all exhibitors free of charge maximize their reach while opening up entirely new possibilities for product presentations and communication with customers.
Michael Johannes, Brand Manager of Automechanika, said, “We want to bring industry players from different countries and continents together – be it live in Frankfurt or virtually from afar – to satisfy their need to network. Based on the good experience we’ve had over the past six months providing digital services for our customers not only in German-speaking countries, but also in Russia, Dubai, Shanghai and beyond, we have decided to hold Automechanika Frankfurt as a hybrid event.”
According to Olaf Mußhoff, Director of Automechanika Frankfurt, “Thanks to a digital matchmaking and scheduling tool and facilities for live chats and 1:1 video calls, exhibitors will be able to communicate directly with their customers and generate new leads. We are making these services available free of charge this year to the approx. 2,000 exhibitors who have already confirmed that they are taking part.” Exhibitors’ product information and company profiles will also remain online even after the event has finished.
Exhibitors can also present their product innovations via live stream, explained Johannes: “We have used these months to invest in our employees’ technical skills and establish our own web studio for our customers here on the Frankfurt exhibition grounds. I am already looking forward to the videos and live streams that our exhibitors will be creating to supplement the supporting program.”