NCR Ride your motorbike
Published on November 12th 2021 in

Australia, get back on your bike!

Ride Your Motorcycle Week is back and this year its focus is getting riders back on their bikes after lockdown as summer riding season beckons. The annual event will run from 29 November to 5 December.

With motorcycle, scooter and off-highway vehicle sales up 8.3% on 2020, the event will push for riders to dust off their motorcycles and get going whether they prefer dirt riding, racetracks, commuting or adventuring.

Remy Gardner, current Moto2 Championship leader, 2022 MotoGP debutante and son of world champion Wayne Gardner has echoed Ride Your Motorcycle Week’s intention. “Australia, it’s time to get back on your bike,” he said.

“From the bottom of my heart I sincerely wish that you have a great time coming out of lockdown and get out on your bikes, have a ride and enjoy the sun and the freedom again. Hope you can all get back to normal life and have a good time out on your bikes!”

Previously known as Ride your Motorcycle to Work Week, the change of name is intended to broaden the appeal of the event. Throughout the week advertising will encourage motorcyclists to dust off their bike of choice and get busy having fun, with the week to include prizes for riders.

FCAI Chief Executive Tony Weber explained the intention of the event was to remind riders of the efficiency and ease riding a bike offered, as well as promoting riding’s positive impact on mental health.

“When you’re on the bike, there’s nothing else like it. But life gets in the way. Ride Your Motorcycle Week is just a little extra push to get your bike serviced ahead of riding season, take the bike to work or take the long way home, take day the off and reconnect or just go and have an adventure. This is the week to start doing it.”

“COVID-19 has obviously changed the way Australians think about commuting, but the name change is about more than acknowledging working from home. The off-road segment has boomed during the last two years, and this is acknowledged in the campaign’s name change.”

The event also aims to draw attention to two-wheeled transport as a potential solution in COVID-19 recovery. “Riding has a real role to play in helping Australia get back to work, offering socially distanced transportation and alleviating congestion and parking issues. As ever, our secondary goal is to capture the attention of policy makers who all too often overlook riding in developing transportation infrastructure,” concluded Weber.

Industry Partners